With increasing Internet penetration, eight million Indians booking their hotel rooms on Internet out of 300 million internet users.
There is a “significant headroom for growth in the sector”, with the ease of access to information and details online propelling consumer confidence to book hotels online, the report said. While the overall user base of people looking for information on hotels online was very high, the conversion is still happening offline.
While only 29% of the users book hotels online at present with hotel booking system
Indian travelers are increasingly preferring short trips of less than five days. 64 percent of respondents said they prefer short trips while opting for two or more trips a year..
Google said 32% users book economy hotels and 19% users book luxury hotels.
Over 50% of today’s travelers will rush to the keyboard, rather than the phone to make their travel bookings .
OTA shoppers who visit hotel review pages in OTAs are twice as likely to convert.
In 2016, 51.8% of travelers who book trips via digital means will do so using a mobile device, according to eMarketer’s latest estimates of digital and travel research and booking. That will be up from 43.8% this year. Clearly, a robust mobile marketing plan is in order.
The increasingly competitive market requires hotels to craft strategies around capturing more market share. Strategies include:
- Actively monitoring rates and crafting revenue management strategies that include alternative accommodations in your competitive set.
- Creating last-minute mobile promotions.
- Marketing to locals for staycations and to generate word-of-mouth awareness.
- Honing pre-stay service levels that will set your hotel apart from the competition. Well-trained reservations staff can substantially increase conversions while pre-stay email outreach will reduce the likelihood of cancellation.
Travelers have more options than ever before and a growing list of demands to be met before booking. At the end of the day, rates and service will go head to head as the deciding factors for travelers. Rate strategies can be automated, but service is an art—one that starts from the very first interaction.